TBS

Joker’s Wild

 
 
 

From the pitch to the series premiere, we livened the look of this classic game show for a modern audience by creating bold gigantic graphics and a new striking logo to embody the iconic host, Snoop Dogg.

 

Project Scope:
Rebranding and Strategy
Logo Design
Gameplay Mechanics
Influencing Set Design

 

Updating a Classic

With this rare treat to reimagine a treasured piece of television history, we wanted to keep as many of the small details and aesthetics that shaped the personality of the show while reworking these vintage pieces to feel more modern and timeless.

Before

After

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One of the most exciting parts of working on this show was getting to help create the updated version of the iconic slot machine.

Working with the team at Sweetwater, and using their incredible products allowed us to add little flourishes and detail to make the spins come to life and jump off the stage.